Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”). Please read this privacy policy. By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with this privacy policy, please do not use this Site.


Personal Data is any data about a living individual who can be identified from the information we collect or are likely to collect in the future.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit cookies are used throughout our Site, disabling them may prevent you from using certain parts of the sites.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

While using our Site, we may also ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City

With your permission, we may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these commu­­nica­­tions from us by following the unsubscribe link or instructions provided in any email we send.


Simple, Wild and Free uses collected data for a number of reasons:

  • To provide and maintain our Site
  • To notify you about changes relevant to you
  • To provide customer support
  • To gather analysis information in order to improve our Site
  • To monitor the usage of our Site and detect/resolve technical issues
  • To provide you with information, offers and updates about other goods, services and events which we offer that are similar to your purchases or view history unless you have opted not to receive promotional information


Any Personal Data we collect from you is only retained for as long as is necessary to fulfil the purposes set out in this Privacy Policy and our Terms & Conditions or to comply with other legal obligations.

We may also retain device information for tracking and analytics. We may use this to improve the functionality of our site. This information is only stored as long as is necessary or where we are legally obligated to hold this data for longer periods of time.


    Simple, Wild and Free is a UK-based organisation. However, your data may be transferred and held by our third-party suppliers outside of the UK where other legal jurisdictions may apply.

    We are GDPR compliant and seek out partners and suppliers who are known to be compliant (eg Privacy Shield Compliant organisations in the USA). We do not use suppliers based in countries without adequate security controls in place. Please see our list of third party suppliers and find links to their specific privacy policies below.

    Please be aware that we may transfer your data to other countries and that in submitting your personal data, we will accept this as agreement of that transfer.

    At all times we take the relevant steps necessary to reasonably ensure that your data is secure and dealt with in accordance with this Privacy Policy.


      In order to fulfil our business requirements, we rely on third party service providers (for manufacturing and delivering orders, distributing marketing materials and tracking orders/site analytics etc).

      Please be aware that we use third-party services for payment processing. We do not collect or store your payment card details. All financial information is passed directly from you to the third-party payment processor, who use your personal data in line with their own privacy policy.

      These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

      All third parties only have access to relevant Personal Data required to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

        You can view the privacy policies of these service providers at the following links:


        We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:


          As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at
            You can opt out of targeted advertising by using the links below:
              Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

                LINKS TO OTHER SITES

                Our Site may contain links to external sites that we do not manage. Whilst we will do all we can to vet any site we link to, if you are redirected via a third party link, we strongly advise that you also review their privacy policy.

                We have no control over and assume no respon­­sibility for the content, privacy policies or practices of any third party sites or services.

                LEGAL REQUIREMENTS

                In special circumstances, Simple, Wild & Free may be required by law to disclose your data. This includes preventing or investigating possible wrongdoing in connection with our site, to protect against legal liability or to protect the personal safety of our users or the public.

                DATA SECURITY

                We take the security of your personal data very seriously and endeavour to protect it at all times. Please be aware that no method is entirely fool-proof and there are some risks in transferring and storing your data via electronic systems.

                YOUR RIGHTS

                In accordance with GDPR, we will take reasonable steps to ensure that you are able to view, amend, limit or delete any personal data that we hold. If you hold an account with us, you may be able to change your personal data directly in your account settings. If there are any changes or deletions you are unable to do or you would like to view the data we hold, please contact us for assistance.

                In certain circum­­stances, you have the right:

                • To access and receive a copy of the Personal Data we hold about you
                • To rectify any Personal Data held about you that is inaccurate
                • To request the deletion of Personal Data held about you
                If you require a copy of the data for your records or to transfer it, please contact us for assistance. It is likely that we will require verification of your identity before we are able to respond to such requests.

                  CHILDREN’S PRIVACY

                  Our Site does not address anyone under the age of 13 ("Children").

                  We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers and third party suppliers.


                    From time to time, we may make changes or amendments to this Privacy Policy. Any changes will be included in an updated Privacy Policy listed on this page. Any changes are effective when they are shown on this page. We advise that you review this Privacy Policy for any amendments periodically.

                    CONTACT US

                    For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below:

                    Simple, Wild & Free[Re: Privacy Compliance Officer]4 Coppice Green, Warrington, WA57WA, United Kingdom